Nicola Rushton

Do user research yourself, right. 


Lean UX research and design team coaching. I'll help you talk to your customers to get useful, actionable information. And if you want, I'll teach you how to do it too. 

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About Nicola

Hi! I'm a product design consultant, usually based in Sydney, Australia. For the last ten years, I've worked with clients large and small to make their customers happy with delightful designs that solve real problems. I've been lucky to work with clients including Telstra, Alibaba, Square, Service NSW, UPS and more.

My specialty is Lean Product Design - helping the team make sure they're building the right features in the right order, using fast and practical user research. 




MY Services

Design & product team coaching

I offer my experience and passion to help both product teams and the products they create be better - ultimately creating happier customers. 

I work closely with agile product teams to implement and optimise lean UX practices. This means working together to learn and run user-centred applied research, iterate on products, prototype and validate ideas. My background as a lean product designer means I can both execute and advise on all aspects of design in software and products. 

I also coach designers on product thinking, Agile practises, and practical user research, and work with teams on their feedback, communication and reflective practises.




For Early-stage startups

You have an idea. I'll provide a structured (and practical) framework to validate your market, identify which users to target first, and establish a user-centred focus in every person on the team. Master the art of product research, whatever your background. 


For later-stage products

Is there something not working quite right with your product? Is it the design, the copy, the usability, or is it something else? Let's find out using a focused research and design sprint. 

I also consult with product teams who are looking to improve on product research practices. Whether it's validating new ideas, ironing out usability issues, or identifying the next features to focus on, we'll work together to understand your users and bring the team along for the ride. 



Product Design (UX/UI)

Apps, software products and experiences - I'll work with your team to create a delightful user experience with a beautiful interface. And more importantly - solve real user problems and drive adoption. 

I'm not in the business of making screens for you, throwing them over the fence and leaving you with no idea why decisions were made or where to go next. Let's collaborate closely and create something together. 




Custom workshops, full day, half day or shorter, for your team or event. Example topics: 

  • Customer research for non-researchers
  • Lean UX 
  • Demystifying "product" 
  • Where does design fit in an Agile practise?
  • Empathetic and effective team communication
  • Retrospectives
  • and more... 

More workshops > 


Educating & speaking

Selected publications

The Startup - Nobody is going to steal your startup idea - Level up your user interviews - Stop doing user interviews. Start having conversations. 

UX Planet - How to make your resume as user-centred as you are

More articles 


Selected speaking engagements

Lean Startup Sydney - How to get HONEST feedback from your users, Jan 2018

Web Directions Summit - Designing Team Culture: Why Good Retros Make Great Teams,  Nov 2017

Sydney UI/UX - October 2017

Code Creators Sydney - The Design Life - September 2017

General Assembly - The Road to Code for Creatives - Aug 2017