I'm a creative generalist - product, design thinking and creativity.

I started my design career in magazines - specifically the mad and beautiful Tertangala, UoW student magazine. For two years, during my creative arts degree, I spent many long unpaid hours in the Tertangala office frantically laying out 52+ pages every issue. This really put a dent in my 10,000 hours. 

I landed an internship then a job at a website development company in Wollongong, where I learnt how to design and build a website from scratch. My front-end dev skills were honed in an already-old PHP-based CMS, building HTML emails optimised for Outlook, and writing CSS in the days of 4px² repeating images for textured backgrounds (praise you, flat design). 

Soon enough I moved to Sydney and got myself a sweet music industry job at RØDE Microphones, first as graphic designer and then as digital designer, owning all digital projects. As well as designing an award-winning microsite and leading a large-scale website redesign, I got to work on packaging, illustrationstechnical diagrams, apparel, posters and marketing.

After a couple of years, I decided to move fully into the digital side of design, and began as a product designer at Australian e-commerce tech company Bigcommerce. I worked on a pattern lab, a redesign of the control panel, storefront themes, and got my teeth into some fun UX design projects.

I did a short stint contracting before taking six months to travel and walking 900km across northern Spain on el camino de Santiago, a medieval pilgrimage to Finisterre, the (not quite) westernmost point of the Iberian peninsula.

Nowadays I'm working with Pivotal Labs as a product designer, aka empathiser-in-chief. I pair with clients to teach and enable them to take a user-centred design, balanced team, extreme programming process back to their own teams.

As a beach project, me and a team put together Postfacto, an app for remote teams to run retros. We have 1000+ weekly users and growing. I co-ordinate the Tech Talks @ Pivotal Labs meetup group, which in just a couple of years has grown to over 4000 members and is one of the biggest tech meetups in Sydney right now. I'm also driving the Sydney Diversity and Inclusion grassroots efforts, to drive conversations and mindfulness for a workplace where everyone belongs.

I'm also loving speaking about design, at events including Code Creators, Sydney UI/UX and the Sydney Web Directions Summit 2017.

What I like most about my work is being able to jump in the deep end on a totally new challenge and learn about peoples' lives - then create something useful for them. Isn't that all any creative person wants? It's basically my own little utopia. I love being a designer. Did you read this far? ;) 


Got me in mind for something? Shoot me a line on LinkedIn.