Whether it's the next industry-disrupting startup, world-changing initiative, or something else - before you invest thousands in a great idea, you need to really know that there's a market for it.
How do you do that? Research.
You can do it yourself. You can do it now. You can do it with a small budget and just a few days.
This book will show you how, with step-by-step instructions, expert tips, and "I wish I knew that" advice from people who have been there before.
Nicola Rushton is a product designer and researcher who has worked with 20+ startups, founders and teams of intrapreneurs to validate their ideas and turn them into reality. This book comes from extensive collaboration with startup founders, both those who've succeeded and those who've failed. Learn the best practices and use their techniques, clearly explained in a workbook style.
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