Your startup idea might be perfect. Or it might not.
Are you risking the world - your time, your money, your savings - to build something that may or may not be successful?
That's where startup research comes in. At the end of this book, you'll know how to confidently run cheap, easy research with the right people, and understand how some of the best startups in Silicon Valley validate their ideas, prioritise their features, and most importantly of all - build the right thing.
You'll learn that:
- Research reduces unnecessary risk
- It's all about listening - right
- Telling yourself the truth is hard work
Read the work-in-progress sections here.
About Nicola Rushton
Why is research so important? (A story)
Who should be doing research?
Whats the idea?
What problem are you solving? What pain are you alleviating?
Goal #1: Identifying a pain point
Who's your user?
Identifying your early adopter (and why that's a good idea)
Finding the right people to talk to
Generative user research
The conversation guide - good questions
Listening skills workshop - the real practise
Where does it all go?
Cadence and continuing
Testing execution: Prototypes
Testing ideas: The experiment
When is the idea validated?
Staying on track: Iterating and questioning
Retrospectives for products and teams
The entrepreneur vs the artist: How to balance the two competing passions
Being real with yourself: Reality check
Your community: Finding collaborators, mentors and confidantes
Team communication and iteration