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I’m one of those (really lucky) people who always knew what I wanted to do. Ever since I was a teenager, I knew design was my thing. I started out with fan websites and zines as a teenager and never stopped creating.

Today I’m a product design generalist - I can help with the whole process of designing software, end to end - from strategy and early stage generative research, through to high-fidelity UX/UI designs. I’ve run design at startups, been a freelancer, consultant and mentor, spoken at conferences about collaborative research and ethical design, and done pretty much every kind of hands-on design, from pitch decks and prototypes through to design systems and pixel-perfect features.

I’ve had the privilege of working with a wide range of companies including both startups and industry leaders such as Pivotal Labs, Google, Atlassian, Telstra, CoreLogic and many more. One of my strengths is being able to very quickly understand a complex business situation and translate that into a high quality design. I love to work closely with engineers. I am comfortable in complexity and ambiguity.

You’ll find me most of the time in Amsterdam, though I work remotely, often in US timezones.

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Industries

  • Travel (flights, hotel bookings)

  • Events management

  • Finance / fintech (consumer and business banking, payment APIs)

  • Consulting

  • Ecommerce

  • White-label products

  • SAAS

  • Internal tooling

  • Real estate

  • Government (Australia)

  • Telecommunications



Selected previous clients, companies & projects